Ivy Winfrey

I speak into culture, build what moves, and carry what matters.

What I Power. What I Voice. What I Carry.

The Plug & the Power

I connect brands to the right moment, message, and momentum—then charge the circuit that makes it move.

The People's Voice

I host it, voice it, and build it—because presence with purpose shifts culture.

The Carrier of Two

I made space for duality—and turned it into a movement for women who carry both.

Step Into the Work

FORCE OF NATURE

Cultural Architect.

I'm fluent in culture's next move—and how to make it matter, both culturally and commercially. I help brands enter the culture—and stay there—with strategy, storytelling, and soul.

I’m passionate about connecting global brands to community-rooted moments. I bridge the world of business with what truly moves people—through sport, music, fashion, and the African diaspora.

I’ve advised leadership at the NBA and WNBA, led campaigns that generated over 30 million impressions, and built partnerships that sparked both cross-league impact and cross-cultural relevance.

Whether I’m designing fan-first activations, curating influencer plays, or guiding teams on how to localize their voice, I bring precision, pulse, and cultural clarity to every move.

What I Do Best.

I partner with companies that want to lead culture—not just follow it. Together, we build platforms that reflect identity, spark momentum, and move with meaning.

Culture-First Strategy

I turn cultural clarity into brand strategy that hits. Whether it’s a launch, shift, or reset—I build strategy with pulse and precision.

Campaigns That Cut Through

I lead culture-forward campaigns that move people and drive results. The strategy is soulful—and the scale is intentional.

Culturally Fluent Partnerships

I design bold partnerships that blend identity, equity, and business goals. Because the right collaboration doesn’t just land—it lives on.

Let’s Build Culture That Moves

Media Storyteller.

I don’t just create content—I command the mic, the moment, and the message.

From arenas to ad campaigns, I build media that moves culture. As the in-arena host for the Dallas Mavericks and a creative partner to brands like Sneaker Politics, I craft campaigns, content, and coverage that actually land—with sound, structure, and strategic clarity.

I got my start as a DJ—scoring the rhythm of arenas and cultural moments. That pulse taught me what moves people and how to capture it. Today, I lead voice strategy, direct narrative arcs, and produce branded content that connects—across live, digital, and broadcast platforms.

I’ve hosted Urban One’s Afroverse54, voiced national campaigns for Kyrie x Anta, and led creative for platforms like Afroballers—earning trust across sports, entertainment, and culture-driven media.

What I Do Best.

I help companies translate culture into content, voice into value, and identity into impact—so what they build actually resonates.

Voice That Connects

I clarify what I say and how I say it—so it cuts through, connects, and converts.

Presence That Moves

I bring presence, clarity, and pulse to every mic, message, or media moment.

Creative That Resonates

I guide storytelling with strategy, soul, and results—so what I create isn’t just seen, but remembered.

Let’s Give Your
Message a Voice That Moves

Carrier-in-Chief.

What began as a bag became a belief system—for women carrying ambition, identity, motherhood, grief, grit, and the hidden parts they’ve held alone.

Two Bags by Ivy is more than a luxury tote—it’s a movement for women carrying what was passed down, and breaking through what was never meant for them.

Born from my own story of motherhood and reinvention, Two Bags honors the layered lives women lead—with softness and strength, clarity and contradiction.

I created Two Bags for women navigating brilliance and burnout. Because it’s not just what you carry—it’s who you’re becoming while you carry it.

The signature tote is just the start. From podcast to platform, Two Bags is already in motion—shaping real stories, building tools we actually need, and redefining what it means to live full, multidimensional lives.

Ready to carry what matters?

Be First to Carry

Let’s Build What Moves Culture.

If you’re building something bold, honest, or culture-shifting—this is where we begin.

So I can welcome you properly.

Where I can follow up directly.